I had an interesting conversation with one of my clients about their onboarding email sequence. He was worried that his emails will be perceived as

There is one little-known technique which separates average copywriters from great ones. Or at least helps them get better in less time. Gary Halbert said

Here’s a story from way back when I was a little kid. Here in Croatia, we have our own version of trick or treat kind

I believe I don’t need to tell you who Larry Bird is. But just in case you didn’t know, here is a short summary: Basketball

In my last email I mentioned how people come to your list at different stages in the buying cycle. Let me sprinkle some marketing grains

So a few weeks back, I was talking to one agency owner who was looking for some help with email marketing. To be honest, we

It might not seem email related, but ads and emails are such a badass duo that I can’t hold this up on you. Ever wanted