This is one of the daily emails I’ve sent to my subscribers. I don’t publish most of these online, so if you want access, sign up here. You know what doesn’t make sense to me? People who put all their efforts into using social media and expect to get huge direct sales numbers out of … Read more
This is one of the daily emails I’ve sent to my subscribers. I don’t publish most of these online, so if you want access, sign up here. I was reading an older case study about one of the most (monetary) successful email campaign that I know of. You may wonder, who could have such huge … Read more
In this guide you’ll learn: how to 10x your marketing communication the process of doing research for customer avatar how to create an empathy map how to tie it all together into a customer avatar story Do you know about the green heron? This bird’s diet mainly consists of various fish. It does eat … Read more
In this guide you’ll learn: Which variables have a real impact for gmail primary tab placement What can you do to increase chances of landing in gmail primary tab Did you watch Doctor Strange? Remember how they were able to move to other dimensions? Cool stuff, right? That’s how I look at Gmail and it’s … Read more
In this guide you’ll learn: why welcome email is that important how to immediately build relationship with your subscribers how to structure your welcome email, from ground up But first, let me tell you a story. It’s very related to our subject. Last year, my girlfriend and I were looking for a place to go … Read more
Pop-ups have always brought discussions about them. Marketers love them, users don’t. That’s the usual case, but it also dates back to the times when you had loads of new windows jumping out in front of you immediately when you got on the site. People still have traumas from that. These days, they are a … Read more
In this article I’ll cover: pros and cons of HTML emails pros and cons of text (light HTML) emails which email format should you use for your business Tell me does this sound familiar… You are planning for your next email campaign. You already know the goals, copy is ready, strategy is set and all … Read more