Omnipresent email marketing is what you get when all of your emails are in sync with the 6 stages of the customer lifecycle. If you really want to connect with your target audience, your emails need to speak to them in the right way. I’ll briefly explain all the major parts:

The 6 stages of the customer lifecycle

These stages represent the path your customer takes from the moment they first hear about your brand, all the way to the end where they become a loyal customer.

Customers may fall out of this lifecycle at any point, but they can also go through different stages multiple times.

The goal of your email marketing strategy is to be always present with the right communication for each of these stages, help your customers move towards the next stage, and keep them inside your customer lifecycle.

We achieve this with the combination of manual email marketing campaigns and email marketing automation – effectively creating an omnipresent email marketing channel for your store.

Email marketing campaigns

They keep you top-of-mind with your subscribers through engaging and fun content with a mix of promotional offers. These story driven emails work great for every stage of the customer lifecycle.

Email marketing automation

Triggers when a customer reaches a specific stage in the lifecycle or takes a desired action. Each category of automation emails is designed for different lifecycle stages so that the right customer receives the right message at the right time – creating a great experience with your brand.