Zoran Orak

I had an interesting conversation with one of my clients about their onboarding email sequence. He was worried that his emails will be perceived as spam because they have selling elements inside. Furthermore, that this might damage his personal brand. […]

There is one little-known technique which separates average copywriters from great ones. Or at least helps them get better in less time. Gary Halbert said it’s one of the best ways to get better at writing. Dan Kennedy said it […]

Here’s a story from way back when I was a little kid. Here in Croatia, we have our own version of trick or treat kind of stuff. Yes, kids put on masks and go around people’s home, but it’s a […]

I believe I don’t need to tell you who Larry Bird is. But just in case you didn’t know, here is a short summary: Basketball player who played for the Boston Celtics, mostly during the 80s. NBA Rookie of the […]

In my last email I mentioned how people come to your list at different stages in the buying cycle. Let me sprinkle some marketing grains of wisdom on you so you can understand exactly what this is about. When your […]

So a few weeks back, I was talking to one agency owner who was looking for some help with email marketing. To be honest, we didn’t really hit it off, his attitude was very…arrogant, to say at least. But the […]

It might not seem email related, but ads and emails are such a badass duo that I can’t hold this up on you. Ever wanted to know exactly what Facebook ads someone is running? Either for getting inspired, using it […]

Email automation isn’t just for big boys anymore. But just because you can, doesn’t mean you should. Now you’re like, wait what? Here is the thing…Email automation, when implemented correctly, can be a massive time saver for businesses and a […]

I was browsing through Quora today and found an interesting question: “What was the biggest mistake you made in marketing?” And there was an answer from Noah Kagan (the guy behind AppSumo). His story was pretty shocking, listen to this. […]