What made Larry Bird so great? And how can you apply this in your marketing

I believe I don’t need to tell you who Larry Bird is.

But just in case you didn’t know, here is a short summary:

  • Basketball player who played for the Boston Celtics, mostly during the 80s.
  • NBA Rookie of the year
  • Won 3 NBA titles
  • Was 3 times league MVP
  • Was 12 times NBA All Star

…the list of his achievements could go on.

Even though I never got to see him play (I didn’t even exist through half of his career :D), I’ve seen videos and heard a lot of stories about the way he played.

He never backed down from a challenge, he was always the guy who wanted the ball when the game was on the line…and he usually won them.

But what is the most entertaining were the stories about his trash talking and the way he would sometimes play. He was so good, that he came up with his own challenges.

Like one game, vs Portland, he said he’s bored and is only going to play with his left hand.

He did just that, and ended the game with 47 points, 14 rebounds and 11 assists. Of course, they won the game.

Imagine someone like that in today’s game!

So what made him so great? When the game felt too comfortable for him, he would make up his own challenges and get uncomfortable again (if that was even possible).

A lot of times in our life, and our marketing, we get stuck being comfortable and just keep doing the same things all over again. Which won’t lead to growth and better results.

And it’s such a waste to do it, especially with emails. They give you so much flexibility to try out different things. So what if you fail with a campaign? Learn from it and do better next time.

Get uncomfortable, always test even the silliest (in your mind) theories. You never know when you’ll hit that gold vein (and you’ll be the only one to know about it).

Yeah, I kinda felt like being a bit inspirational in this one, hope it makes you rethink what you’re doing with your emails and makes you move a bit forward. 😉

Keep on rocking,
Zoran

P.S. Black Friday and all that madness is just around the corner, start planning! (hit me up if you want help with that)