I had an interesting conversation with one of my clients about their onboarding email sequence.
He was worried that his emails will be perceived as spam because they have selling elements inside. Furthermore, that this might damage his personal brand.
Now, I’m not surprised that he was worried about that.
The Internet is full of bad advice about emails and there are tons of people out there who are doing email marketing in all the wrong ways. Always pushing for a sale, spamming their list and not doing anything else with it.
Do you also feel uncomfortable when it comes to asking for a sale in your emails?
I’ll tell you the same thing I told my client.
Selling shouldn’t be perceived as something bad. If you have a great product or service (like he does), it’s your duty to sell it to those whose lives will improve because of it. That’s what they signed up for in the first place.
And that’s the only thing that matters – your customers being better off when they use your product or service.
Since most people tend to avoid risks and procrastinate, they would rather endure the pain they currently have than risk buying something which would help them get rid of it.
The devil you know…
This is why all the selling in its nature is manipulative, it has to be. That doesn’t mean it’s a bad thing though.
You simply need to paint the picture for the buyer, make them aware of their current condition and show them how their lives would improve.
Remove those objections and risks that float around in their heads.
And finally, if you don’t ask for that sale, you most likely won’t get it.
So better get comfortable with it.