I was just browsing through LinkedIn and saw a post that generated a pretty big buzz of approvals.
The guy talked about how, when he was a student, he was broke as hell.
He failed to find focus and interest in life, had low grades and got rejected for MBA because of it.
Then he started working in a digital marketing agency and things got better for him.
Fast forward to today, he is now successful, says he writes for 30 big websites and he is very happy to brag on how he is working for more than 15 hours a day.
Kudos to him for moving forward, but I don’t get one thing.
You are working hard over 15 hours a day and you feel blessed?
Don’t know about you, but to me, that doesn’t feel like success, that feels like torture.
I agree that you have to work hard to get the ball rolling first, you need traction.
And that if you are doing something that you love it isn’t really work no matter how hard it is.
But you also have to try and work smart.
I’ve been there.
I worked 2 jobs simultaneously. When I got home from my regular day job (which was paying below minimum wage), I was working hard on brushing up my email marketing skills, learned development and how to do business as an independent consultant.
You know what happened next?
I worked my ass off all the time, accepted every project I could get – which inevitably lead to exhaustion and burning out.
One day, I woke up with the biggest migraine, puked like a little b*tch throughout the day and had to call in sick for my day job.
That was on Friday.
It was Sunday evening when I finally recovered and started to feel better.
From that day on, I learned how to say NO.
And I learned first hand what overworking can do to you.
I guess it was something I had to go through, what I had to learn on my own skin.
At every new beginning, when you are starting out, and if you want faster results, this may be something that you have to go through.
But you quickly learn that there are other ways to skin a cat.
Work smart, not hard.
So anyone boasting how they are working hard for 15 hours per day in my eyes are not someone to look up to.
Sooner or later, they’ll get hit with reality and know how being burnt out feels.
And why would you even have to spend so much time on work, when a lot of things can be accomplished with automation.
You do some hard work at the start to get the things going, then you just shift to “smart” work where all you do is observe and adjust.
Then you spend your time on whatever you want to do, at your own terms, how you feel like it.
If it’s more work that you want to do, sure, go do it. If you want to read books, chill in the outdoors with friends and family or play games all day…you can if you want to.
Because your business isn’t draining all your free time anymore, you don’t need to be working hard (all the time).
You got smarter.
Now that’s what I call success and that’s what you should aim for.
And that’s why email marketing is so strong.
There are loads of 7 figure businesses that get most of their sales through email.
I love it!
So yeah, you can work hard every day and experience how burning out feels like, or you can go and think of different ways you can achieve the same results in a lot easier way.
If you feel like email marketing automation is your path to success and freedom, hit me up and let’s work smarter.