I’m sure you heard about Gary Vaynerchuk. You know, the hustle-hustle guy?
If you haven’t, he’s a pretty well known entrepreneur on social media.
And mad respect to him, first and foremost.
Now, let’s assume that Gary and me are direct competition.
Gary spends loads of cash on marketing every year compared to me. I can’t even say that I spend anything on marketing at this moment, except my time.
How am I, the little guy, to compete in marketing versus Gary? He is clearly investing way more money than me.
And how are you to compete versus someone who can easily outspend you in ads?
Use their well known brand to your advantage and position yourself in a different, better way.
The moment I mentioned Gary V.’s name, anyone who heard about him immediately became more interested into reading the whole story. Admit it, you did!
It’s like he’s giving me a piggyback ride on his reputation. And I didn’t spend a cent!
Now that I have your attention, I could tell you how you don’t have to just hustle-hustle all the time to have a successful business. You can hustle-hustle at the start, then chillax and let the automation take care of your business once it’s all set up. Smooth sailing from then on.
Just used this as an example, but I hope you get the point of what I’m trying to say.
Using this technique, you can get the biggest guys out there in your industry to do some free work for you.