I don’t like wasting time, it’s something you can never get back (or buy more of, I wish!). That’s why I love automation, it saves me so much time I would otherwise spend on repeatable tasks. Not to mention that once you have automation set up, you can be sure it will always do those … Read more
Imagine yourself going to the doctor because you are having a sore throat. First thing he would do is ask you about your symptoms. When did they start? What did you do? What did you eat and so on… Only once he knows more about your symptoms is he able to give you a proper … Read more
A quick guide for more control over your email branding You are using Mailchimp and you’ve decided to send a custom coded email, or you want to give light text HTML email a go, so you get more emails into gmail primary tab. But, once you’ve created your email and hit the preview button, you … Read more
Here is a fun fact: Personalized emails can outperform non personalized emails by 4x. And I’m not talking about “hey subscriber.Name” personalization here, but more logical personalization, like showing the right message to the right subscriber. Because every subscriber is not at the same stage of buying process when they join your email list. And … Read more
In this guide you’ll learn: how to 10x your marketing communication the process of doing research for customer avatar how to create an empathy map how to tie it all together into a customer avatar story Do you know about the green heron? This bird’s diet mainly consists of various fish. It does eat … Read more
In this guide you’ll learn: Which variables have a real impact for gmail primary tab placement What can you do to increase chances of landing in gmail primary tab Did you watch Doctor Strange? Remember how they were able to move to other dimensions? Cool stuff, right? That’s how I look at Gmail and it’s … Read more
In this guide you’ll learn: why welcome email is that important how to immediately build relationship with your subscribers how to structure your welcome email, from ground up But first, let me tell you a story. It’s very related to our subject. Last year, my girlfriend and I were looking for a place to go … Read more
Pop-ups have always brought discussions about them. Marketers love them, users don’t. That’s the usual case, but it also dates back to the times when you had loads of new windows jumping out in front of you immediately when you got on the site. People still have traumas from that. These days, they are a … Read more
In this article I’ll cover: pros and cons of HTML emails pros and cons of text (light HTML) emails which email format should you use for your business Tell me does this sound familiar… You are planning for your next email campaign. You already know the goals, copy is ready, strategy is set and all … Read more