I was watching a video today about making a badass tomato sauce.
And the guy said that he used to work on a tomato farm in Italy for some time.
During the summer, there were so much tomatoes, most of them ended up in the sauce.
Because they couldn’t sell them all when fresh, it was either that or they’d rot.
But good thing they did that, because the sauce they made was deep in flavor and amazing…so he said.
He then explains in the video how the secret to a good fresh tomato sauce is in variety.
Using more types of tomatoes: like plum tomato, beef tomato and cherry tomato.
All combined give the most amazing flavor.
And you know, we do that in email marketing as well.
We combine various types of emails into one amazing email sauce full of flavor.
So we add a little bit of intro emails – like welcome email, onboarding emails, best content, social media.
Then some of behavioral emails – like abandoned carts, followups, winbacks, surveys and what not.
We sprinkle with some promotional and transactional emails.
Leave simmering for 1-2 months, taste the results and adjust accordingly for flavor.
There’s your recipe for the best email sauce!
When I do it, I make sure to use the best ingredients possible and always adjust my recipe a bit for the audience.
That’s probably the most important part, know who you’re cooking for.
You know how it goes, some like it sweeter, some saltier, some like it hot and so on…
Now of to the kitchen we go!
To busy to get the ingredients and do the cooking?
You’re in luck, because I can do that for you! Book a call and let’s talk bzns.