Who would have thought, reading tabloids regularly makes you money!
But you have to read them with a mission.
Study their headlines.
These guys, they live from headlines – pay special attention on how they use psychology in the headlines: they shock, they make you curious, they make you angry, they make you laugh…bottom line is, they get you to open the article.
Translate that to email, and there is the same case for subject lines.
It has to make your subscriber to open your email.
Going through most popular tabloids from time to time is one of the best ways to get some inspiration going.
And it will improve your subject line game by a ton.
Better subject lines=more opens=more moneyz.
But don’t forget to deliver the value in the actual email, you don’t want to end up like the boy who cried wolf. 😉