I’ll be really brief here.
I see a lot of things not done right when people send a promotional email, but these 3 can really make an impact on your numbers if you take care of them, so here they are, quick and dirty:
- Segment and conquer
Segmenting your list before sending, especially when you have different products for different subscribers.
Simplest segmentation would be products for women vs products for men. So if you have the data and if you know that what you’re promoting isn’t going to be interesting to everyone, don’t send it to everyone (always be relevant).
- Have only one king
Have just one goal in your email. If your goal is to sell those socks, make the email only about those socks, don’t tell me what cool stuff you have on blog or link to a bunch of other products.
When we’re faced with to many choices, our brains freeze. So your subscribers are faced with an obstacle now before moving forward, which may make them just quit and “leave it for later”…and you and me both know they’ll never get back to it.
- Follow up
This is probably the one people are most afraid of to do.
Their logic is, I’ve sent them already an email about that promotion, they’ll get annoyed, they’ll unsubscribe.
What!? You are just leaving money on the table! Not everyone is seeing your email every time. Or they did see it, but just wasn’t the right time and forgot about it.
Whatever the reason is, if you don’t follow up to all those who haven’t purchased from your email the next day (or whatever time would work for your specific campaign), you are leaving money on the table.
Do these 3 things, especially good followups and watch your sales numbers go up.
Or if you’d rather sip martinis and have someone take care of your next promotional email campaign, reach out and let me work my magic.