You might be: “Well thank you, Captain Obvious!”, after you read this one, but trust me, it really is overlooked so many times.
Because as with anything, the devil is in the details.
This “tool” dates back from the ancient times.
It’s the calendar!
Calendar gives you so much ideas for your content and reasons to run promotions, throughout the whole year.
But, as I said, the devil is in the details.
You will get the most out of it if you look for those specific niche type events that resonate well with your audience.
…I wonder who makes the best use of “Talk like a pirate day”?
Yarrrgh!
Seriously though, look for those silly niche type things that your audience will get a kick from.
Themed promotions are fun, and when people are having fun, they spend.
Often overlooked and taken for granted.
But with so much hidden gold in it.
The calendar!
Cheers,
Zoran