The real king in the inbox…and it’s not the subject line!

I’m subscribed to a lot of emails. It’s my job to have a feel of what everyone is doing with their emails. So naturally, I’m exposed to a lot of subject lines. But do you think I open all the emails I’m subscribed to? It would take me hours every day just to go through … Read more

Cheesy subject line tactics

I don’t know if you’ve heard about these subject line tactics or not, but here is what I’m talking about. Some “experts” will suggest that using Re: or Fw: before subject line is a great idea to stand out in inbox and make email look more natural (like you’ve had a conversation with the person … Read more