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The most important email metric you should really care about

September 5, 2017 by Zoran Orak

I get asked questions like these frequently: What are good open rates? What are good click rates? We had X number of unsubscribes in this email, is that OK? What is the most important email metric? Let me now ask you: Do open rates directly pay the bills? Do click rates? Do unsubscribes have to … Read more

Categories Daily Emails Tags click rate, email metric, open rate, sales

3 Things you are doing wrong when sending a promotional email

September 2, 2017 by Zoran Orak

I’ll be really brief here. I see a lot of things not done right when people send a promotional email, but these 3 can really make an impact on your numbers if you take care of them, so here they are, quick and dirty: Segment and conquer Segmenting your list before sending, especially when you … Read more

Categories Daily Emails Tags email marketing, promotional email, sales

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Zoran Orak - Email marketing consultant

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15551 Tallinn, Estonia

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