list hygiene

Another example why you just can’t trust your open rates

Remember when I was talking about the most important email metric? You can understand how open rates and click rates shouldn’t be given that much importance. I’ll give you another example why you just can’t trust your open rates. I did a reactivation campaign to my list yesterday. As I’m sending emails so often, I … Read more

Why should you take care of your email list hygiene

You might get a kick out of this. Last year, before the summer, my girlfriend and I bought a car. Mostly for her needs to go to work, I rarely have a need to use it. It’s a great car though. Beautiful dark blue Renault Clio. Fancy looking black seats. Extremely pleasurable to drive, very … Read more