How long should an email be?

This question comes up a lot. My first answer would be, long enough to say what needs to be said. Long or short, doesn’t matter. If it delivers value to your audience, they will read it word for word. Focus more on clarity of the message, so that everything is easy to understand. My second … Read more

We have it easy

How long does it take to create an email? Not that much, right? And how long does it take for that email to get delivered? Usually less than a minute, unlike direct mail, where you’d have to wait as long as three weeks to get your mail delivered. Three weeks! And before even sending it, … Read more