This one little detail will tell you exactly how good the food will be when you sit down in a restaurant. 70% of the time, works every time. Even if you haven’t tasted anything yet! So you might be thinking…is it pricing? It’s not. It’s not about the interiors or the service either. It’s not … Read more
I was listening through a speech Eugene Schwartz did to Phillips Publishing back in the day. Well, OK, I listened it 3 times in a row so it sinks in…and I’ll probably get back to listening it from time to time (it’s that good). If you don’t know who Eugene Schwartz was, in short, he … Read more
…you never know what you’re gonna get. That’s what my momma always says, or at least she would if she did any email marketing. And it’s true, oh it’s so true! Think about it, you are putting your trust and hard earned money into something that most likely wasn’t built on trust. Usually these emails … Read more
I was watching a video today about making a badass tomato sauce. And the guy said that he used to work on a tomato farm in Italy for some time. During the summer, there were so much tomatoes, most of them ended up in the sauce. Because they couldn’t sell them all when fresh, it … Read more
Yesterday, I had a slight headache throughout the day. I didn’t do absolutely anything about it. Because I’m a man! I’m not gonna drink pills immediately on the first sight of pain like some weakling…right? I also had a fun evening where I indulged a little bit to much into stuff I shouldn’t really be … Read more
I’ll be really brief here. I see a lot of things not done right when people send a promotional email, but these 3 can really make an impact on your numbers if you take care of them, so here they are, quick and dirty: Segment and conquer Segmenting your list before sending, especially when you … Read more
You might get a kick out of this. Last year, before the summer, my girlfriend and I bought a car. Mostly for her needs to go to work, I rarely have a need to use it. It’s a great car though. Beautiful dark blue Renault Clio. Fancy looking black seats. Extremely pleasurable to drive, very … Read more
This is one of the daily emails I’ve sent to my subscribers. I don’t publish most of these online, so if you want access, sign up here. You know what doesn’t make sense to me? People who put all their efforts into using social media and expect to get huge direct sales numbers out of … Read more
This is one of the daily emails I’ve sent to my subscribers. I don’t publish most of these online, so if you want access, sign up here. I was reading an older case study about one of the most (monetary) successful email campaign that I know of. You may wonder, who could have such huge … Read more