Someone asked this on Quora and thought I’d share my answer with you here as well: What’s the significance of buyer personas? And here was my answer (no cooking connections this time): Imagine you and your friend are going fishing. He knows where the most fish will be, you don’t. He knows what kind of … Read more
I’ll admit, I tend to procrastinate on stuff. Like a day ago, I finally replaced the light bulb in the kitchen, which has been out for a few days already. Usually I do the cooking during the day when you have natural light, so we didn’t really need to use the kitchen in the evenings. … Read more
In this guide you’ll learn: how to 10x your marketing communication the process of doing research for customer avatar how to create an empathy map how to tie it all together into a customer avatar story Do you know about the green heron? This bird’s diet mainly consists of various fish. It does eat … Read more