The oldest trick from the devil’s playbook

I’m not a religious person, but this story is a great example and something you can learn from. You know how Adam and Eve had everything in the Garden of Eden? They had no bills to pay, all the food they wanted and they hung out with God from time to time. And I bet … Read more

Is there an easier way to know everything about your ideal customer?

I’m constantly repeating myself – knowing your ideal customer makes everything in marketing so much easier…and brings way better results. So why aren’t more businesses prioritizing this? It’s time intensive and also (depending on your mood) hard work – doing the research, stalking groups and forums, trying to get your list to complete a survey, … Read more

Who the hell wears 15+ years old clothes!?

It’s been some time, last email that went out was mid December and I’ve decided to take an extended “holiday” break. Back to business now. I was scrolling through Facebook the other day and saw one of those memories they show you from time to time. You know, those photos you added long time ago. … Read more

What kind of a game makes the crowd go wild?

I was watching an NBA game between Nuggets and Pacers yesterday. I’m a big basketball fan, but you don’t have to be one to understand what I’ll tell you. The game was a classic beauty. The home team, Pacers were losing for the whole game until the 3rd quarter. They managed to get back and … Read more

Are you an annoying pest or a welcome guest?

I think I first heard about the term “welcome guest” from Dan Kennedy, that story really stuck with me. Let me explain what’s it all about. Imagine you are chilling in your home, when suddenly a doorbell rings. You open the door and there he is, a salesman trying to sell you something (duh), disturbing … Read more

When should you worry about mistakes in your email?

Years ago, when I was a noobie in email marketing, I was working as a student for one big daily deal company. I had over 100000 subscribers I had to take care of every single day, even weekends (quite a big responsibility for me at that time). As any human, I made mistakes and occasionally … Read more

Reading tabloids makes you money

Who would have thought, reading tabloids regularly makes you money! But you have to read them with a mission. Study their headlines. These guys, they live from headlines – pay special attention on how they use psychology in the headlines: they shock, they make you curious, they make you angry, they make you laugh…bottom line … Read more