I had an interesting conversation with one of my clients about their onboarding email sequence. He was worried that his emails will be perceived as spam because they have selling elements inside. Furthermore, that this might damage his personal brand. Now, I’m not surprised that he was worried about that. The Internet is full of … Read more
There is one little-known technique which separates average copywriters from great ones. Or at least helps them get better in less time. Gary Halbert said it’s one of the best ways to get better at writing. Dan Kennedy said it too. And if you’d ask all the other great copywriters, they’d probably agree. Look, you … Read more
Here’s a story from way back when I was a little kid. Here in Croatia, we have our own version of trick or treat kind of stuff. Yes, kids put on masks and go around people’s home, but it’s a bit different. When people opened the doors, we would sing a song and even dance. … Read more
I believe I don’t need to tell you who Larry Bird is. But just in case you didn’t know, here is a short summary: Basketball player who played for the Boston Celtics, mostly during the 80s. NBA Rookie of the year Won 3 NBA titles Was 3 times league MVP Was 12 times NBA All … Read more
In my last email I mentioned how people come to your list at different stages in the buying cycle. Let me sprinkle some marketing grains of wisdom on you so you can understand exactly what this is about. When your subscribers join your email list, they are in one of these stages of awareness: Unaware … Read more
So a few weeks back, I was talking to one agency owner who was looking for some help with email marketing. To be honest, we didn’t really hit it off, his attitude was very…arrogant, to say at least. But the cherry on top was when he said that they only focus on doing sales with … Read more
It might not seem email related, but ads and emails are such a badass duo that I can’t hold this up on you. Ever wanted to know exactly what Facebook ads someone is running? Either for getting inspired, using it for your swipe files or just to see what campaigns they have active at the … Read more
Email automation isn’t just for big boys anymore. But just because you can, doesn’t mean you should. Now you’re like, wait what? Here is the thing…Email automation, when implemented correctly, can be a massive time saver for businesses and a huge profit booster. But only when you have rock solid foundations. What I mean by … Read more
I was browsing through Quora today and found an interesting question: “What was the biggest mistake you made in marketing?” And there was an answer from Noah Kagan (the guy behind AppSumo). His story was pretty shocking, listen to this. 10 years ago his company was, at that time, the largest Facebook app developer. They … Read more
I was talking to one business owner yesterday who was looking for help with their emails. She said that she has no idea what’s going on with their emails. Everyone who is on their list has signed up through their opt in form. That’s good. Still, her open rates are slowly getting lower and lower … Read more