Is your list slowly burning down?

It was a sunny weekend and we were getting ready to go on a barbecue with friends. I was chilling at my desk when suddenly my girlfriend rushed into the room and called me to quickly come and see something through the window. To be honest, I expected it’s going to be one of those … Read more

What can Lebron James teach you about email marketing?

Actually, I don’t think Lebron even has an email list…or he hides it pretty well. But I’ll get to that soon! Whether you like him or not, you gotta respect the man. He’s been in the league for 15 years, and during that time he has consistently been a top performer. Even now, at age … Read more

Fighting bot signups in your list – part 2

In my last email, I told you how bot signups can ruin your email deliverability. And I also gave you tips on how to fight them. There is also one additional way you can easily filter out bot signups in your list. It involves a little bit of HTML/CSS knowledge, but if you don’t know … Read more