The 2 kinds of people who “eat” your copy

I feel like there are 2 kinds of people when it comes to eating. People like me, who will almost always eat everything on their plate. Because we would feel like weaklings for not being able to clean up our plate, or would just feel bad about throwing the food away (if you can’t keep … Read more

Lucifer’s school of selling

Ever seen the show Lucifer? Long story short: Lucifer hates it in hell, comes to the city of angels aka LA and does whatever the king of hell does – usually sex, bourbon and rock n’ roll. And he also solves murder cases when he gets the time. My girlfriend and I are huge fans. … Read more

How I use Sumo tools to personalize popups to get more subscribers

Here is a fun fact: Personalized emails can outperform non personalized emails by 4x. And I’m not talking about “hey subscriber.Name” personalization here, but more logical personalization, like showing the right message to the right subscriber. Because every subscriber is not at the same stage of buying process when they join your email list. And … Read more

Why you should be selling in your first email

From time to time, I see some marketers posting how you should nurture your new subscribers first and not sell to them. Then after they simmer and soften up to you (like a potato would), that’s when you hit them with your offer. These kind of posts are usually followed with loads of “ur d … Read more

What can Amazon rainforest teach you about business?

Some time ago I was watching a documentary about the Amazon rainforest. Can’t remember what was the name of it, but I think it was on the Animal Planet or something like that. Anyway, it was really eye opening. I’m grabbing this data from wiki because there is no chance I would have remembered this … Read more

Neatly packaged turd is still a turd

Sometimes I just don’t have the time to cook a proper meal and have to resort to something I really don’t like – takeout. Ugh! In that situation I usually end up ordering pizza, because everything else gets soggy during the delivery. These kind of places also use the cheapest ingredients possible, the food usually … Read more

Gary Vaynerchuk is giving me a piggyback ride!

I’m sure you heard about Gary Vaynerchuk. You know, the hustle-hustle guy? If you haven’t, he’s a pretty well known entrepreneur on social media. And mad respect to him, first and foremost. Now, let’s assume that Gary and me are direct competition. Gary spends loads of cash on marketing every year compared to me. I … Read more

The impossible is often the untried

Every time I check my mailbox(real life one) I feel motivated, whether I want to or not. There is this mini blue sticker with yellow letters saying: “The impossible is often the untried” Whoever put it there, really wanted to inspire the residents in our building… I like the quote though, it’s a great one! … Read more