Yesterday I was talking about how you should focus on building an audience.
Now you might be thinking, I don’t have the time to create so much different content, does it really have to be that hard?
I’ll ease your mind, no, it doesn’t have to be hard at all.
You know how you can use leftovers from yesterday’s big lunch and create a different kind of meal with it?
Like for example, we had roast chicken yesterday, and it was too much for my girlfriend and me to eat it all at once.
So I’ve used these chicken leftovers today and made some badass tortillas.
I’ve repurposed that chicken.
And that’s the same thing you can do with any kind of content you’ve created.
Just repackage it into a different format.
If you’ve had a great blog post, it can also be a great podcast, or a cool infographic…or whatever.
Even though it’s the same content, the audience is different and that content will be new to them.
Repurposing content is both easy and pretty cool way to increase your reach online.